articles and tips from Fran Snyder and concertsinyourhome.com
Hosts can benefit from this advice as well. You have a mailing list, don’t you?
Everything has to be remarkable these days. Even your mailing list form. Now I’m no genius (I only recently added the “house concert interest” section - duh!), but I often see someone sign up the mailing list, and then actually point out the funny stuff on it to the next person in line. That’s way more effective than hoping everyone will pick it up individually.
Here’s what I use…
I’ve developed this over many years, so I’ll point out what I think makes it effective.
Now, you must have the discipline to add this information to your database as soon as you can, and thank them for joining (with an offer) before they forget who you are. Listbaby (part of hostbaby/cdbaby) is a simple way to do this, although there are better and more extravagant ways available.
Instead of a list, some people recommend printing out index or post cards and putting them on chairs and tables, but I think that has a tendency to get wasteful. What do you think?
Feel free to adopt this to your needs, and please comment below if you have other tips to improve mailing list forms.
Artists often ask something like this,
We play “bluegrass waltzes with a horn section of blind aborigines” (that’s our genre) - do any house concerts book that kind of music?
Please let us know because we want to rock (um, waltz) the house concert scene.
So I just did a rough count in some of the more popular categories. Interesting numbers… a few surprises.
Where are the flamenco/klezmer/polka lovers?
Artists: You can get your own results on the “advanced search” page at concertsinyourhome.com
Another interesting survey we did a few months ago: House Concert Fast Facts
See for yourself!