house concerts and 21st century touring

Part One: Important things to do:

1. Attend a house concert if at all possible - there’s no better education.

2. Become excellent at what you do. It’s amazing how many people delude themselves. (want proof? American Idol)

3. Be personal. Show that you’ve done your research, and that you regard the host as a valuable human being who is doing a wonderful thing for the arts - even if they won’t book you.

4. Be humble. Understand that no matter how good you are, there will always be people who aren’t turned on by your music.

5. Be reasonable. Understand that hosts have limited schedules - and will never be able to book every act they like.

6. Be consistent. People are busy, and sometimes messages don’t get returned. If that hurts your feelings, you are doomed. Every host is different, but it is wise to follow up (no more than once or twice a month) until you get at least a “we received your package.” After that, back off. An occasional polite reminder (”I’m touring in your area in November…”) no more than once a quarter should keep you from wearing out your welcome. If you get a “no, thank you” or no response for a year - be respectful and move on.

7. Be generous. Consider hosting a house concert for an artist you admire. Think of it as a Karma deposit.

8. Be pro-active. There’s no quicker way to get house concert bookings than to educate your fans - consistently. Emails, website links, and announcements from the stage!

9. Be accommodating. Each house concert host has different needs and concerns. Learn them. Honor them. And make sure they understand your needs.

10. Be cool. You’re an artist for Pete’s sake! You CAN be professional without being corporate.

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