For a long time, it’s been easy to get the impression that house concert hosts won’t book an artist unless they’ve seen them live.

According to our poll of 164 house concert hosts, that’s simply not true anymore. More than half of our hosts say they regularly book acts they’ve never seen.

I believe CIYH has a lot to do with that, as our artists continue to attract new hosts who have little experience with music festivals and conferences. If an artist has a strong online presence with some great, easy to find and play audio, that can often be enough to convince a host to give them a try.

Timing also helps. So keep pitching, until the time is right. Here’s a new tool to do that.

Fran