Never miss an opportunity to inspire a house concert.

Step 1. Email a welcome message to anyone who signs up on your email list, with a fun, no pressure house concert pitch, including a link to our “intro to house concerts” video clip.
Step 2. There is no step 2. It’s that easy.

BOB SIMA: Pour It On

— Thanks to Bob Sima for telling me about this, hopefully it will inspire a few artists to do the same.

Hey Fran,

A success story. Read the thread below. I offer this on every new email add and the success rate is pretty high - I think your video helped!!!

Bob Sima
Singer-Songwriter
www.myspace.com/bobsima (listen/buy/tour schedule)

— On Thu, 6/12/08, Bob Sima wrote:

Subject: Welcome to Bob-Sima-Land!

Hello there Amy,

I met you recently at the a show I was playing and you signed the mailing list. I appreciate meeting you. As I say in my song “Ruby Red Kiss”, “…the golden opportunities of people I meet.” I truly
believe in the power of good people.

So, enjoy the cd , meet me on myspace and write me, I always keep in touch!

I do house concerts. Come see a great house concert introduction video on them and see if it gets you in the spirit!? http://youtube.com/watch?v=iC-9Xbn5Smo

A great New York Times article as well.

Hope to see you very soon!

Peace,
Bob Sima
www.myspace.com/bobsima

— On Thu, 6/12/08, Amy wrote

Bob,

Thanks for the links! I have been listening to your music since Saturday and I love every ounce of it! My husband, Sten, and I would love to host a concert this fall. I will be in touch.

Blessed be,
Amy

—

My advice:
1. Send the email soon after they sign up, while your songs are still buzzing in their head.
2. Suggest a date or time window if you can.
3. Remember to include our links… people usually need a visual to get the idea of a house concert.
4. Repeat. Your fans should hear about this regularly… 6 times a year would be good.